The Story

At first, we thought of naming the collection "Floral". But Florelle felt just perfect. It captures the spirit behind the collection: soft, elegant, and full of quiet beauty. It is more than a look; it is a feeling.

Florelle comes from “Flor” meaning flower in Latin and Romance languages like Spanish and Portuguese, symbolizing beauty and softness, and “Elle” a French word meaning “she” adding a feminine, graceful touch.

We want every woman who wears Florelle to remember that her softness and femininity are her strength, and she carries them beautifully.

The collection

Elegance in every fold. Confidence in every flow.

Florelle is a collection of printed satin silk hijabs defined by a minimal, seamless geometric pattern. A soft echo of floral form, designed to feel timeless, not trendy. This hijab flows with you, draping effortlessly for a look that’s both graceful and elegant.

The palette pairs muted neutrals with airy pastels, adding a delicate touch of color to your everyday wear. Lightweight, flowy, silky to the touch, and effortlessly feminine, Florelle is made for modern elegance.